FINANCE

Nine Ways To Easily Track Your Startup Finances

BY GLORY ADEOYE 19 Jul 2023

The ability to manage finances is one of the most challenging components of starting and running a firm. Carefully managing your finances can position your startup for success and reach your financial objectives. This can be achieved by preparing a thorough business plan that outlines your financial strategy and the methods you’ll employ to strengthen your financial position.

As a growing company, you must be innovative and think beyond simple cash flow estimates or meeting customer demand. Startups may, however, take some essential steps to manage their money. The following methods are provided for startups hoping to grow into successful companies:

Monitor Cashflows: The most crucial financial component you need to comprehend when developing a financial plan for your organization is where the money comes in and goes out. This comes down to tracking your inflows and outflows. Gaining a solid understanding of these factors will help you analyze the state of your cash flow and enable you to make cash flow projections.

Leverage automation tools: This broad concept encompasses various technologies and solutions meant to increase productivity, reduce cost, and automate repetitive tasks so your team can concentrate on more involved procedures. There are specific tools for every demand and automated software programs for every industry.

While an auto body shop can utilize a web-based program to automate the damage estimation process, an e-commerce firm can use AI-driven chatbots to automate portions of their customer care department. To save time and money and improve the customer experience, you should automate your business as much as possible. There are practically no limitations to what can be automated.

Examine and select the best project management tool: This is essential for any startup or industry. This enhances communication with your remote staff while reducing costs and labour in the office. By using efficient project management solutions in your company, you will quickly see an increase in productivity, less time wasted, and, of course, higher cost-effectiveness for every process. Keep in mind that while communication and collaboration between remote teams are essential, time management is also a valuable resource that results in more cash.

Raise adequate funds: A startup’s need for more finances is one of the most frequent reasons it fails in its first year of operation. Starting with enough cash in the bank will enable you to overcome challenges more efficiently and lessen your dependence on investors as you build your company. You can fund a business in various ways, from using your money and the money of friends and family to crowdsourcing on one of the many online funding sites.

Make scalability easy and affordable: The word “scalability” is likely the most crucial in your company’s strategy. Making your startup scaleable entails having the flexibility to grow or shrink with market trends, supply and demand, talent needs, and your financial situation. As a founder, achieving scalability can also mean quickly scaling down to reduce costs, maintain service quality, and satisfy current market expectations. Scalability is more than just being able to grow as your business does. To do this, follow these crucial steps:

  • Always keep an eye on your operating costs and try to increase your income.
  • Set realistic and financially feasible goals.
  • Explore strategies to increase your revenue sources.
  • Plan carefully when hiring new talent, and only do so when absolutely necessary.
  • For precise forecasting and demand sensing, keep an eye on socioeconomic and market trends.
     

Outsource lead generation and other tasks: You may hire a team from outside to handle various tasks in your firm. Outsourcing is frequently a more affordable option for startups because it keeps the company scalable and lowers payroll costs; it can be more expensive to hire a full-time employee than to outsource a job to a freelancer or an agency. This is because agencies may maintain competitive costs by managing many clients. You should and can outsource digital marketing, which is the most obvious thing to do. Employing marketing specialists is expensive, and maintaining campaigns requires a lot of resources. However, if you outsource online lead generation to a third-party team, you may scale up or down quickly and keep your marketing costs down in the long run. Similar considerations apply to a variety of other business operations that require too much labour and would result in high operating costs for your firm.

Use accounting software:  Aside from reducing time waste, accounting software can give current information faster than a static Excel sheet due to its automated features. Running your business is more accessible because many accounting software programs sync with other business applications. A ton of affordable software may help you manage your cash and produce precise financial reports to determine profitability and keep tabs on spending.

Avoid expensive cyber security issues: You must educate yourself on the proper preventive measures to adopt for cyber security, as a data breach or any other cyber security disaster can devastate your profits.

  • Protect the IT infrastructure in your cloud
  • Safeguard private client data in the cloud
  • Implement cybersecurity training for your staff.
  • Ensure complete data backups and quick recovery
  • Protect both customer and business accounts in your organization.
  • Through a secure web gateway, safeguard the specific devices your employees are using to protect the entire company network.
  • Early attention to cyber security can not only help your teams function seamlessly and effectively, but it will also help you avoid expensive difficulties later.

Spend less on things that aren’t necessary: Take a look at your spending and decide what is and isn’t required. Unnecessary expenses include pricey business travel that is arranged hastily to land a customer or lavish them with benefits. A startup should be aware that the company comes first and that by reducing expenses, money will be accessible to spend when genuine investment possibilities present themselves.

 

It takes more than good bookkeeping and cash flow management to manage your finances as a company effectively. As a business leader, you must find strategies to reduce operating costs, prevent financial waste, and increase the wealth of your startup through increased productivity, efficiency, and invoicing authority.

To accomplish all of this, you must utilize the appropriate resources and technologies, make strategic decisions, and continuously keep an eye on the state of the market. With the correct information at your disposal, you can future-proof your company and get ready for any significant international catastrophe in the years to come.

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